Branding is burned into the wood as a deboss using a 20 ton (40,000 lbs.) machine which produces high quality detailed images.
Laser engraving uses a laser to produce the image.
The run charge (cost per unit) for laser engraving is higher than branding. However, laser engraving has no die charge and a lower setup cost. This process makes laser engraving more economical for smaller runs which do not require a stain treatment.
Laser engraving is also idea when personalization is required. For example a person’s name or numbered piece such as “14/100”.