Art Requirements

For optimal results, artwork must be submitted as a one colour (black) EPS, Illustrator or PDF vector file with text converted to outlines. Vector based files can be enlarged without compromising quality. Vector artwork does not have a resolution or “dots per inch” measurement.

EPS AI PDF

Unacceptable Artwork

Examples of unacceptable artwork: a greyscale logo, a colour logo with gradient shading, and a zoomed-in edge showing pixelated bitmap lines

Do not have:

  1. Greyscale
  2. Colour (although we can usually convert solid colour to black)
  3. Gradient shading (colour changing over an area)
  4. Drop shadows
  5. Bit-mapped images such as a jpeg, true vector artwork edges will always be smooth

Acceptable Artwork

Example of acceptable artwork: a solid black vector logo with clean, sharp edges shown in a zoomed-in detail

Artwork should have:

  1. All one colour (Black)
  2. Gradients removed, solid black colour
  3. Drop shadows removed
  4. True vector file with smooth, scalable edges